Keynote: Big Data – Successes & Challenges beyond the Hype

Stefan Wrobel, Fraunhofer Institute for Intelligent Analysis & Information Systems (IAIS) & University of Bonn

Big Data has become a hype topic that is fascinating companies, technologists, researchers and the general public alike. Behind the scenes of the big hype, however, we are seeing that some solid foundations for continued success and growth of the topic are being laid. Studies consistently show that companies are seeing more than the hype, and are beginning to invest into the better use of their data. Success stories across all industry sectors are showing that many of the benefits expected from Big Data are already being realized. At the same time, we are also seeing that the proper use of data in order to generate value is still a challenge far beyond questions of using the right software technology. In the talk, we will discuss the current state of Big Data in enterprises and society, look at a few success stories, and also address the most pressing issues companies have to face when trying to use the potential of Big Data.